How to Improve the Visibility of Your App on the Play Store

Visibility , it is expected that the total revenue earned through mobile apps would surpass the figure of $189 billion by the end of 2020. Now, this is huge. Needless to say, figures siggest a promising future of all the app developers. However, developing a website alone is not enough. Given the app deluge, developers need to tread cautiously when implementing an idea, affirming its uniqueness and then channelise the app to outreach potential customers.


Yes, you heard that right. Even though you are a developer, you need to market your app. Simply upload an app on the play store would not fetch the anticipated results. The app needs to be tailored to map the user’s expectations. To be precise, you need to take a step to improve your app visibility. The app store page should be such that it entices users to download. Right from the icon to the description, the keyword, and the title, all have to be perfect to gain a minimum level of user traction.

This would not just drive traffic but also leverage the conversion rate. Now, if you have recently opted for e-commerce website development, then you need to have a walk through the different ways by which you can optimize your app.

Optimising App for the Play store

App Store Optimisation

The certified method for optimizing the app within the play store, App Store Optimisation or better known as ASO is something you should pay heed. ASO itself opines strategies and ways by which developers can improve and enhance the visibility of apps within the store.

The optimisation technique implants off-the-page and on-page factors proven to leverage the ranking of your app. Adhering to the layout of ASO increases the odds that people drifting towards your app and even downloading it.

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ASO methods

  • Embed keywords in the name and description of the app

The first and foremost thing to cater to is the name of your app and its description. You need to make sure that the name along with the description has the keyword within it. It helps users track your app hassle freely. In case you are not sure about the keyword, you can conduct surveys and votes to find the suitable one.

  • User Reviews & Ratings

An app that has positive reviews and higher ratings would no doubt outperform others and considering the above, your app visibility automatically improves.

  • Downloads

The greater the number of app downloads, the higher its value. Every single download instills trust and increases the possibility of further visibility. The Play store never hesitate to block your app so always be careful.

  • An Attractive & Apt Icon

Your app icon should be such that it voices your business. It should speak for itself, meaning that as soon as users view the icon, they can figure out what your business actually strives to attain. The more informative icon has a greater appeal on users and so increases the conversion rate.

  • Integrate A Freemium Model

According to research, 98% of the earned app revenue is from free to use apps with an option of in-app purchases. And it a known fact that users would prefer apps that are free to download as compared to the ones that need to be purchased before downloading. In order to enhance your app visibility, you need to witness a many downloads,  so opting for a free app would be the best choice for your ecommerce website development.

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  • Improve Online Presence By Sharing Content

An important factor that would promote your ecommerce website development is enhancing the online presence of your business. In order to drive users to your app, you need them to know. Creating blog posts, websites, sharing content, etc are some of the best ways to create awareness about your business and direct visitors towards your app. You can also invest in the paid promotion or in case money seems to be an obstruction, you can promote your business through social media channels. Creating engaging content on social media about your business not only drives traffic but also turns them to potential users.

  • Modify Your App Regularly

User reviews and feedbacks aren’t just to fill the blank but they need to be heard, respected and implemented. One of the key elements of any business is to abide by the customers’ expectations and the same goes for e-commerce and Magento website development. You need to update your app frequently so as to keep up to the market trends and map industrial standards. Regular updates affirm that the app is free from bugs and can function seamlessly under all circumstances. Further, adding new features tend to attract users more, in a way facilitating higher app visit.

  • Apply For An Award

To stand out from others on the list, you need to have something exclusive. Having distinctive features is good, for one but to be the best you need to have the best. One way is to apply for rewards and if your app receives the same, the news gets flared and people know more about your business. This helps to build a network of users who might visit your app and download the same.


Having an app on Play store is different from having a revenue-centric app. As a developer, your task is to develop an app but what value does the app hold, if it fails to generate decent revenue. Nothing, right?

So, optimising an app or increasing its visibility is not an option any more. Instead, if you need your app to survive in the fast-paced competitive world, you need to take up measures to enhance and improve visibility

Why Progressive Web Apps (PWAs) are so valuable

Progressive Content creators working in a range of industries have found success in the connected world, with the explosion of new channels and tools increasing the opportunities for them to communicate and connect with their audiences. The Rolling Stones are a great example of this –  they created a community platform to share their music and connect with over 250,000 fans around the world.

Our recent research found that 52% of locked down Brits are willing to cut the cord with social media giants such as Instagram and Facebook and would look to community apps dedicated to their particular passion. Evidently, there is consumer demand for such community apps, with the same survey revealing that over a third of individuals want to see dedicated apps from their favourite brands and influencers. More specifically, Gen Z would be interested in joining personal passion communities (54%) and brand community apps (41%).


This dramatic shift has given rise to the passion economy, which gives content creators the opportunity to capitalise on shared interests and establish niche community groups. As trust in mainstream social networking sites continues to fall, the growth of community platforms and apps has skyrocketed. Progressive Web Apps (PWAs) are helping to power these passion-driven communities, allowing creators and brands to move away from social media, to create more dynamic and interactive platforms. Unlike native apps which are written to run on mobile devices, PWAs are compatible with on a webpage, allowing individuals to search and access from any device.

Of course, not all of us have the knowledge or capability to create a functioning app. Influencers are relying on professional app developers,costing them time and money to build and maintain their own app. PWAs provide a great solution for this.

What do PWAs offer?

The key attributes that define PWAs can be viewed through two categories that reflect their value; connectivity and a dynamic and engaging user experience.


PWAs offer search engine discoverability and a linkable URL, meaning they’re identifiable as applications, so there’s no friction, zero installation required and they’re easy to share. For any creator, the shareability and power of URLs is significant. The ability for existing users to share your content is essential to the growth of your platform and having a URL alongside your app enhances that sharing function.

PWA’s have an added benefit of a Service Worker, which is essentially a script that runs separately to the main site. The role of Service Workers can play an important role in the development and maintenance of PWAs, they can allow you to reach functions such as cache network requests. As communities grow, platforms collect and store customer data from their web journey – from interactive behaviour to personal and sensitive data.

PWAs are accessed through a web browser rather than any app stores so they can be less costly and allow you to save time compared to native web apps. Alongside that, there is no need for users to download content as they do on a native application, PWAs can be accessed directly through a URL and so content can be accessed much faster and users’ phone memory is not compromised.

PWA’s cater to user demand for flexibility and seamless functionality, allowing individuals to connect and engage across multiple devices, including mobiles, laptops and tablets.

Dynamic and engaging 

PWAs allow users to experience app-like interaction on a web platform, delivering easy navigation and the ability to install to home screen browsers, allowing users to pin and ‘keep’ selected apps, just like those you download from an app store. The responsiveness of PWAs means that creators and users are not restricted by accessibility and the increased flexibility across mobile devices, laptops and tablets ensures that content is not compromised across platforms.

For creators, having fresh content is essential to keep views consistent and audiences loyal. Thanks to the role of Service Workers in the update process, it is easier for PWAs to be updated. PWAs also offer re-engagement UIs which hold functions such as push notifications – a key capability in increasing interaction and building web traffic across platforms. Engagement features significantly differ PWAs from native web apps as push notifications also work in the background so users remain connected with the latest content and updates. As native web apps are still dominant, it is important to note that these push notifications are not yet compatible with iOS as Apple only began supporting PWAs in 2018, however, this is expected to increase and the rollout of 5G networks will only serve to improve mobile device performance.

The future of community platforms

The current software landscape is dominated by native web apps and PWAs have been making some headway in becoming a primary UI with the likes of Google moving Android apps for Chrome OS to PWA. However, the transition and creation process needs to be simplified to help brands and creators make the switch from a native app to PWA. When building your community, you shouldn’t be held back by the barrier of your technical competence.

This is the challenge SaaS players in the industry are looking to tackle and increasingly, these providers are offering self-service models which allow brands and creators to build their own PWA-based communities. The incredible flexibility and control that PWAs offer when compared with traditional social media networks and native apps is undeniable. As the battle for consumer attention heats up, creators and brands will increasingly be forced to reassess what platforms and apps they leverage, and ultimately, selecting those which allow them to effectively engage with their communities with ease.